Family Storytelling Residency

Home, Reimagined

A family storytelling and slow travel collaboration exploring what home means across generations.

For many of us, home changes.

It becomes a country.
A language.
A relationship.
A child.
A memory.

As our family grows, we're becoming curious about a different question:

How do we create meaningful travel experiences not just for ourselves, but for the next generation?

This collaboration explores family, belonging, wellness, and connection through the lens of modern travel in Vietnam.

Hosted Family Stay

3 Days / 2 Nights

The goal is not to create an advertisement.

The goal is to document a real experience.

The content should feel documentary-style and emotionally driven.

Think:

  • Slow mornings

  • Family breakfasts

  • Exploring Hội An

  • Moments with Hudson

  • Conversations between parents

  • Rest

  • Reflection

Less:

"Look at this luxury hotel."

More:

"What does slowing down look like as a family?"

Core Story Themes

Theme 1

Home Looks Different Now

Before becoming parents, travel was about adventure.

Now travel is about presence.

The content explores how priorities shift when family becomes part of the journey.

Theme 2

Returning With New Eyes

Many diaspora travelers return to Vietnam searching for something.

Now imagine returning through the eyes of your child.

The experience becomes less about nostalgia and more about creating new memories.

Theme 3

Wellness Is Family Too

Wellness doesn't have to mean yoga retreats and green juice.

Sometimes wellness is:

  • uninterrupted breakfast

  • a slow afternoon

  • quality time

  • meaningful conversation

  • rest

This aligns beautifully with Grand Signature's positioning.

Content Deliverables

Rather than creating a traditional resort advertisement, our goal is to develop a storytelling series centered on family, belonging, identity, and slow travel in Vietnam.

The content will be designed as a collection of interconnected short films that can stand alone as individual stories while also working together as a larger narrative.

Short Film Series

3–6 Short Films (30–90 seconds each)

Potential themes include:

  • How our understanding of home changes after becoming parents.

  • Experiencing Vietnam through the eyes of our child and creating new memories as a family.

  • Exploring how rest, presence, and quality time have become more meaningful than rushing from one destination to another.

  • Reflections on culture, language, traditions, and the values we hope to share with the next generation.

  • How travel can create space for connection, reflection, and wellbeing.

  • A broader reflection on family, community, and the many ways people find belonging.

Long Form Opportunity

While each short film will be released individually across social media platforms, they can also be edited together into a longer storytelling piece if desired, creating a cohesive narrative around family, identity, travel, and Vietnam.

Additional Deliverables

Photography

• Family lifestyle imagery
• Resort and experience photography
• Story-driven visual content

Editorial Content

• Newsletter feature
• Website article or travel journal

Social Media

• Story coverage during stay
• Community engagement
• Reflection prompts that invite audience participation

Community Activation

We will invite our community to share their own stories of home, belonging, family, travel, and connection through photos, videos, written reflections, and personal experiences, creating a broader conversation that extends beyond the stay itself.

Partnership Ask

As Third Culture Vietnam expands into family-focused storytelling, we would love to explore a hosted stay at Grand Signature Hoi An to create authentic content centered around family, belonging, wellness, and travel in Vietnam.

Our goal is not to create a traditional hotel advertisement, but rather a documentary-style storytelling campaign that explores what "home" means through the lens of a growing family.

Requested Support

Accommodation

• Complimentary 2–3 night stay for our family

Preferred room type:

• Family Villa
• Premium Villa
• Accommodation suitable for two adults and one infant (possibly team videographer)

Experiences

Access to amenities and experiences available to guests, including:

• Breakfast
• Pool access
• Wellness facilities
• Spa experience (if available)
• Family-friendly activities
• Resort experiences that align with the property's positioning

Content Access

• Permission to film and photograph throughout the property
• Access to public resort spaces
• Coordination with staff if interviews or behind-the-scenes content are desired

Local Recommendations

Assistance identifying:

• Family-friendly experiences
• Local cultural experiences
• Community-based activities
• Hidden gems around Hội An that align with both brands

Potential Future Collaboration Discussion

We would also welcome a conversation around:

• Family travel campaigns
• Wellness retreats
• Creator weekends
• Heritage Tour accommodation partnerships
• Affiliate or referral opportunities