Third Culture Vietnam Partnerships
A community platform for culture, storytelling, and experiences in Vietnam.
Partnerships & Collaborations
We Help Brands Connect Through Culture, Storytelling, and Real Experiences.
Third Culture Vietnam is a community platform built around culture, identity, storytelling, and meaningful experiences across Vietnam.
We bring together local Vietnamese, overseas Vietnamese, creatives, entrepreneurs, and travelers who share a curiosity for culture and a desire for deeper connection.
Through storytelling, events, workshops, city experiences, and Heritage Tours, we help people build a stronger relationship with Vietnam and with one another.
For brands, this creates an opportunity to engage with our community in a way that feels authentic, intentional, and lasting.
Why We Exist
Third Culture Vietnam was founded by Dao Huynh, a Vietnamese-American who returned to Vietnam to reconnect with his roots.
What began as a personal journey quickly revealed a larger need.
Many people, whether they were born overseas, grew up between cultures, or simply wanted a deeper understanding of Vietnam, were looking for spaces that felt more human, reflective, and community-driven.
Today, Third Culture Vietnam exists to create those spaces.
We believe culture is best understood through experiences, conversations, and shared stories.
Our mission is simple:
To help people feel more connected to Vietnam, to their heritage, and to each other.
Our Community
Community Snapshot
49,000+ Followers
2–3 Million Monthly Views
2,300+ Newsletter Subscribers
Events, Workshops, Tours, and Experiences Year-Round
Audience Demographics
49% Ages 25–34
32% Ages 18–24
Approximately 70% Female Audience
Audience Locations
Vietnam
United States
Australia
Canada
United Kingdom
Europe
Who We Reach
Local Vietnamese
Overseas Vietnamese
Returning Diaspora
Young Professionals
Entrepreneurs
Creatives
Expats Living in Vietnam
Intentional Travelers
Over the years, we have built a highly engaged audience across social media, newsletters, events, and experiences.
Why Brands Work With Us
Most advertising is seen.
The best marketing is felt.
Our community follows us because of trust. We do not build content around trends or viral moments. We build stories around people, culture, and experiences.
This allows brands to connect with audiences in a way that feels more authentic and memorable.
We help brands:
Reach highly engaged local and overseas Vietnamese audiences
Build trust through storytelling rather than traditional advertising
Create meaningful cultural context around products and services
Integrate naturally into experiences and community spaces
Develop long-term relationships with audiences
What We Create.
We operate at the intersection of storytelling, community, culture, and experiences, helping brands connect with audiences through narratives that feel authentic, memorable, and human.
Whether online or in person, our work is designed to create lasting connections between people, places, and ideas.
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Stories are at the heart of everything we do.
We create content that goes beyond traditional marketing by focusing on the people, communities, and experiences behind a brand.
Our content ranges from short-form social storytelling to documentary-style features, founder profiles, artist spotlights, community stories, and cultural narratives that help audiences understand not just what a brand does, but why it exists.
Deliverables may include:
Founder Stories
Business & Brand Profiles
Documentary Shorts
Reels & Short-Form Content
Photography
Editorial Features
Community Spotlights
Cultural Storytelling Series
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We believe meaningful experiences create stronger relationships than traditional advertising.
Throughout the year, we host workshops, cultural events, community gatherings, city experiences, and multi-day Heritage Tours designed to bring people together through shared experiences.
For brands, this creates opportunities to engage with our audience in real-world environments where conversations happen naturally and connections are built organically.
Experiences may include:
Community Events
Workshops & Panels
Brand Activations
Hosted Gatherings
Wellness Experiences
Cultural Programming
City Experiences
Multi-Day Heritage Tours
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From concept development to final delivery, we help bring stories to life.
Our team works closely with partners to develop thoughtful creative concepts, production plans, and content strategies that align with both brand goals and audience interests.
Whether documenting a founder's journey, highlighting local artisans, producing a travel campaign, or developing a community-focused content series, we approach every project through the lens of storytelling first.
Capabilities include:
Creative Direction
Campaign Development
Photography
Videography
Interview Production
Documentary Storytelling
Content Strategy
Post-Production
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The strongest partnerships feel natural.
Rather than interrupting experiences, we integrate brands into stories, events, and communities in ways that feel relevant and authentic.
This may include product integration, ambassador partnerships, hosted experiences, community activations, gifting programs, educational campaigns, or long-term storytelling initiatives.
Our goal is not simply to generate impressions, but to create meaningful relationships between brands and the people they hope to reach.
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As a platform deeply connected to both local Vietnamese communities and overseas Vietnamese audiences, we offer valuable cultural context and audience insight that can help brands better understand how to communicate within Vietnam.
Through years of community building, event hosting, and direct engagement, we have developed a unique perspective on identity, belonging, travel, wellness, family, and modern Vietnamese culture.
For brands entering Vietnam, expanding their presence, or looking to engage the Vietnamese diaspora, we can provide strategic guidance grounded in lived experience and community feedback.
Our Approach
Every project begins with the same question:
"What story are we trying to tell, and why does it matter?"
Because the most successful partnerships are not built around content alone.
They are built around stories people remember.
How Brands Partner With Us
Every partnership begins with a simple question:
How can we create something meaningful together?
Because no two brands are the same, we build collaborations around shared goals, audiences, and stories.
Storytelling
We create founder stories, documentaries, brand profiles, interviews, and short-form content designed to build trust and emotional connection.
Experiences
Brands can become part of workshops, community events, city experiences, Heritage Tours, and cultural activations that create real-world engagement.
Community
We help introduce brands to a highly engaged audience through newsletters, social media, events, and ongoing community initiatives.
Creative Production
From concept development and creative direction to filming, photography, and post-production, we help bring stories to life across multiple formats.
Long-Term Partnerships
Our favorite collaborations extend beyond a single campaign and become part of the larger ecosystem we are building over time.
Experiences We've Created
Every experience we create is designed with intention.
From intimate workshops and community gatherings to cultural immersions and multi-day Heritage Tours, our goal has always been to create spaces where people can connect more deeply with themselves, with others, and with Vietnam.
These experiences bring together storytelling, reflection, culture, and community in ways that extend beyond a single event. Whether through conversations, shared meals, creative workshops, or journeys across the country, we focus on creating moments that people remember long after they leave.
Explore some of the experiences, workshops, events, and tours we've created over the years below.
Selected Collaborations
Every partnership is different.
We work with brands, organizations, and communities to create storytelling, experiences, and initiatives that feel authentic, intentional, and aligned with our audience. Whether through content, events, workshops, or cultural experiences, our focus is always on creating meaningful connections rather than simply increasing visibility.
Community & Giving Back
We believe businesses should contribute to the communities that help shape them.
Third Culture Vietnam commits 10% of quarterly profits toward organizations and initiatives supporting youth, education, healthcare, and community development across Vietnam.
Projects Supported
Bến Tre Community Initiative
Thảo Đàn
Blue Dragon Children's Foundation
Vietnam Hearts
Beyond financial contributions, we also use our platform to help raise awareness, tell stories, and connect our audience with organizations creating meaningful impact.
Our Partnership Philosophy
We are not interested in one-off advertisements.
We are interested in meaningful collaborations.
The strongest partnerships are built through shared values, trust, and long-term thinking.
Whether through storytelling, experiences, content production, or community engagement, our goal is to create work that feels authentic to both brands and meaningful to the people we serve.
Every collaboration is designed to live within our community, not outside of it.
Let's Build Something Meaningful
If your brand values culture, community, storytelling, and thoughtful experiences, we'd love to hear from you.
Whether you're looking to launch a campaign, tell a story, host an event, create content, or build something entirely new, let's start a conversation.
Contact
Dao Huynh, Founder & Creative Director
+84 911 460 1716 (Zalo/WhatsApp)