Partnerships and Collaborations

THIRD CULTURE VIETNAM × BRANDS

Where Brands Meet Culture, Creativity, and Community.

We work with brands, creatives, and organizations to develop original stories, cultural experiences, and community collaborations that connect people across Vietnam and beyond.

From thoughtful storytelling to shared experiences, we create opportunities for brands to become part of conversations that matter.

Explore Our Work
A person wearing a black helmet and a black jacket with white text that reads 'THIRD CULTURE VETERAN' is riding a motorcycle. The background shows a busy street scene with several people, some of whom also wear helmets, and bright signage.
Three young adults smiling and posing together outdoors in a hilly landscape, with two women and one man wearing casual clothing and glasses.
Group of young people wearing helmets and casual clothes gathered on motorcycles at night in an urban setting with parked cars and a lit storefront in the background.
A close-up of a black helmet with white text that says "Third Culture Vietnam" on it. The helmet is worn by a person with long, dark hair, and they are holding a smartphone. The background shows a blurred crowd at what seems to be an indoor event or gathering.
Two women with dark hair looking at a mountain landscape with green hills and other mountains in the background.

Why Third Culture Vietnam?

More Than an Audience. A Community.

People come to Third Culture Vietnam for different reasons.

Some are reconnecting with their heritage. Others are discovering contemporary Vietnam, following stories that resonate with them, or looking for people who share their interests and experiences.

What connects them is a curiosity about culture, identity, creativity, and belonging.

For brands, this creates an opportunity to reach people through stories they relate to, experiences they choose to participate in, and communities they already care about.

We don't just create content for people to see. We create reasons for people to connect.

Our Community at a Glance

55,727+

Instagram Community

100,000+

Monthly Interactions

2–3 million

Monthly Instagram Views

2,300+

Newsletter Subscribers

Who We Connect With

Local Vietnamese, overseas Vietnamese, returning diaspora, young professionals, creatives, entrepreneurs, and culturally curious travelers.

Our community extends across Vietnam, the United States, Australia, Canada, the United Kingdom, and beyond.

Snapshot

  • 350,000+ Accounts Reached Monthly

  • 80+ Countries Reached Through Our Website

  • Year Round Cultural Experiences Including Heritage Tours, Saigon Experiences, Workshops, and Community Gatherings

  • Growing Organic Visibility Through Social Media, Search, and Original Storytelling

Audience Demographics

  • 49% Ages 25 to 34

  • 32% Ages 18 to 24

  • 81% Between Ages 18 and 34

  • Approximately 70% Female Audience

Where Our Community Is

Our audience connects across Vietnam and internationally, with a strong presence in

  • Vietnam

  • United States

  • Australia

  • Canada

  • United Kingdom

  • Other European Countries

Who We Connect With

  • Local Vietnamese Communities

  • Overseas Vietnamese & Returning Diaspora

  • Young Professionals & Entrepreneurs

  • Creatives & Cultural Storytellers

  • International Residents in Vietnam

  • Culturally Curious & Intentional Travelers

Audience demographics reflect Instagram insights and may vary across our website, newsletter, and other platforms.

“Còn nước còn tát.” As long as there is still a chance, there is still a reason to try again. A little reminder for ourselves, too. Third Culture Vietnam is constantly growing, changing, and learning. Not everything
A little adventure. A little reset. A lot of connection. This November, we’re heading to Nha Trang for a three day weekend retreat designed to give us space to slow down, try something new, and connect with ourselves and each other. Surfing.
Sometimes, “I love you” sounds a little different in Vietnamese. It’s in the questions our parents and loved ones never stop asking. Simple words that somehow feel like a warm hug. 💙
These childhood photos belong to people in our community who have trusted us with their stories, their memories, and their questions about what it means to be Vietnamese. So much of identity begins before we ever have the words to understand it. Who
Sang một chương mới. Our community is growing, our stories are evolving, and there’s so much more we’re excited to create and share together. Thank you for being here, for growing with us, and for following along. We’re just gett
Join Third Culture Vietnam × @kodakphoto_vietnam for Colors of Tết Trung Thu, a film photo walk through Chợ Lớn followed by dinner together. September 19, 2026 (3:30pm - 6:30pm) Chợ Lớn, Saigon Kodak camera + film included Dinner included Priz
When we started Third Culture Vietnam, we hoped to create spaces where people could feel a little more connected. We didn’t know who would show up, what stories would be shared, or which strangers would eventually become friends. Looking back
What does it mean to be Vietnamese? 💭 For each of us, the answer may be different. The Space to Become is a two part workshop for exploring these questions. Not to arrive at one definition of what it means to be Vietnamese, but to make room for th
Join Third Culture Vietnam × @kodakphoto_vietnam for Colors of Tết Trung Thu, a film photo walk through Chợ Lớn followed by dinner together. September 19, 2026 (3:30pm - 6:30pm) Chợ Lớn, Saigon Kodak camera + film included Dinner included Priz
Maybe you’ve felt this too… Caught between cultures, expectations, and different versions of who you are. Wondering where you belong, or what it means to be Vietnamese on your own terms. This October, we’re creating a space to ex
A new restaurant in Thảo Điền and one we think is worth adding to your list. Thank you to the @beau_sg for inviting us in to experience the food, the space, and what you’re creating. This is also the beginning of something new for us. Our team
Some seasons of growth feel more like growing pains. Things get messy. Plans change. What once worked suddenly doesn’t, and sometimes the only way forward is to begin again. Maybe starting over isn’t losing progress. Maybe it’s ta
Join Third Culture Vietnam × Kodak Photo Vietnam for Colors of Tết Trung Thu, a film photo walk through Chợ Lớn followed by dinner together. September 19, 2026 (3:30pm - 6:30pm) Chợ Lớn, Saigon Kodak camera + film included Dinner included Priz
We’re Hiring 💙 Third Culture Vietnam is growing our creative and marketing team in Saigon. We’re currently hiring for: • Graphic Designer, Part-Time or Full-Time • Videographer / Editor, Part-Time or Full-Time • Marketin
Some stories end without a goodbye, and some people quietly become memories. Maybe vương vấn is a reminder that we don’t have to hold onto something for it to have mattered. We can be grateful for the chapter, even when it’s time to tur

What We Can Create Together

01. Stories and Creative Production

We create original films, interviews, photography, and editorial content that bring a brand's people and purpose to life through thoughtful storytelling and meaningful cultural connections.

What We Offer

Founder Stories · Short Films · Reels · Photography · Editorial Content

02. Events and Community Experiences

We bring people together through workshops, cultural gatherings, and creative events that connect brands with communities through shared experiences, meaningful participation, and conversation.

What We Offer

Workshops · Community Events · Cultural Programs · Brand Activations

03. Brand Collaborations and Campaigns

We develop creative partnerships that introduce brands, products, and places to our community through original campaigns, thoughtful collaborations, and stories that feel relevant and personal.

What We Offer

Brand Features · Campaigns · Hospitality · Creative Partnerships

04. Cultural Insight and Creative Strategy

We help brands connect with audiences across cultures through creative direction, cultural understanding, and community perspectives that inform thoughtful campaigns and meaningful engagement.

What We Offer

Creative Direction · Cultural Consultation · Audience Insights · Campaign Development

How We Work

Thoughtful From the Beginning. We believe good collaborations begin with understanding, not a predetermined content package.

We Listen

1

We learn about your brand, your goals, and the people you hope to reach.

We Create Together

2

We develop a concept, creative direction, and collaboration format that fits both your objectives and our community.

We Bring It to Life

3

Through storytelling, production, experiences, or community participation, we turn the idea into something people can engage with.

We Learn and Build

4

We review what the collaboration achieved, share relevant results, and explore what could come next.

Selected Collaborations

Every partnership is different.

We work with brands, organizations, and communities to create storytelling, experiences, and initiatives that feel authentic, intentional, and aligned with our audience. Whether through content, events, workshops, or cultural experiences, our focus is always on creating meaningful connections rather than simply increasing visibility.

Black background with white text displaying "OV" and "OVERSEAS VIETNAMESE" underneath.
Text on green background reads 'BỐ MẸ ƠI' in white chalk-like font.
Black and white drawing of a hand holding a small plant growing in a container.
Black and white illustration of a person in a lab coat holding a beaker, with laboratory equipment in background.
The word 'trap' in blue text over a background divided into yellow on top and orange on the bottom.
The word 'trap' in blue text over a background divided into yellow on top and orange on the bottom.
Close-up of a sign with the word 'REFRIGERATE' in bold white letters on an orange background.
Close-up of a sign with the word 'REFRIGERATE' in bold white letters on an orange background.
Logo of Taptap Send featuring a stylized bird with a red circle around its head, a green body, and a green beak, with the company name written below.
Logo of Taptap Send featuring a stylized bird with a red circle around its head, a green body, and a green beak, with the company name written below.
Logo with a white feather and the words 'Safety Wing' on a teal background.
Circular logo with stylized text spelling 'Maverick' around a central dragon illustration on an orange background.
Illustration of a tiger's face with piercing eyes, detailed stripes, and a fierce expression, set against a red circular background with the words "EASY" and "@EASYTIGERTATTOON".
Illustration of a tiger's face with piercing eyes, detailed stripes, and a fierce expression, set against a red circular background with the words "EASY" and "@EASYTIGERTATTOON".
Large black letter 'M' with an orange vertical rectangle on the right side containing the word 'VILLAGE' in black text.
White stylized magpie logo with the words “the magpie” on a black background
Title text reads 'The Vietnamese with Kenneth Nguyen' in orange font on a black background.
Red and yellow logo with a stylized letter 'K' against a yellow background.
Red and yellow logo with a stylized letter 'K' against a yellow background.

Have Something in Mind? Let's Create Together.

Whether you're developing a campaign, launching a new space, exploring a cultural collaboration, or looking for a creative partner in Vietnam, we'd love to hear what you're working on.

You don't need to have everything figured out. A good conversation is often where the best ideas begin.