Investment Pitch Deck
(Last Updated: June 4, 2026)
Finding Home Together
We create heritage journeys, cultural experiences, and community spaces that help people deepen their connection to Vietnam, their identity, and one another.
Why We Exist
For some, Vietnam is home.
For others, it is a place known through family stories, old photographs, recipes, and memories passed down across generations.
For many across the diaspora, the relationship with Vietnam can be both familiar and distant. It is often shaped by curiosity, pride, loss, love, and unanswered questions.
Third Culture Vietnam was created from a simple belief:
Reconnecting with culture happens through people, stories, and shared experiences.
Our work brings together travel, storytelling, and community to help people build a deeper relationship with Vietnam and with themselves.
Because discovering a country is one thing.
Discovering what it means to you is something else entirely.
Our Vision
We envision a future where people of Vietnamese heritage, regardless of where they were born or raised, have meaningful opportunities to connect with their culture, community, and history.
Around the world, more people are exploring questions of identity, belonging, and where they come from. At the same time, Vietnam is emerging as a global destination for travel, business, and cultural exchange.
We believe this moment presents an opportunity to create something deeper than tourism.
Through experiences, storytelling, and community, we are building spaces where people can explore their relationship with Vietnam, learn from one another, and foster a stronger sense of connection and belonging.
Our goal is not simply to bring people to Vietnam.
Our goal is to help people find their own relationship with it.
The Problem
Millions of people travel each year not just to see new places, but to reconnect with culture, family history, and identity.
This trend is particularly evident among diaspora communities. According to the International Organization for Migration (IOM), there are more than 281 million international migrants globally, many of whom maintain strong cultural, familial, and emotional ties to their countries of origin. At the same time, heritage travel has become one of the fastest-growing segments of the tourism industry, driven by second- and third-generation immigrants seeking a deeper understanding of their roots.
For members of the Vietnamese diaspora, this opportunity is significant. There are an estimated 5.3 million overseas Vietnamese living across more than 130 countries and territories, according to Vietnam's State Committee for Overseas Vietnamese Affairs. Many are increasingly interested in reconnecting with Vietnam through language, family history, culture, and personal exploration.
Yet most travel experiences remain designed around destinations rather than connection.
Traditional tourism focuses on sightseeing, attractions, and consumption. While these experiences can be enjoyable, they often fail to address the deeper motivations that drive many travelers today: identity, belonging, community, and cultural understanding.
This shift is especially pronounced among younger generations. According to Expedia Group's Traveler Value Index, over 70% of travelers prioritize authentic local experiences when choosing where and how to travel. Similarly, research from Booking.com found that 73% of global travelers seek experiences that are representative of local culture and communities.
For many diaspora travelers, returning to Vietnam can feel both exciting and overwhelming. They arrive with questions about who they are, where they come from, and how they fit into a culture that may feel both familiar and unfamiliar. Yet there are few structured experiences designed to support this journey of cultural exploration, reflection, and connection.
At the same time, a broader social challenge is emerging. According to the World Health Organization and numerous global studies, loneliness and social isolation are increasing across generations, particularly among young adults. People are actively seeking meaningful relationships, shared experiences, and communities where they feel understood.
Despite growing demand for authentic cultural experiences and deeper human connection, Vietnam lacks globally recognized community-first brands specifically designed to serve diaspora travelers and culturally curious explorers.
People are not just looking for places to visit.
They are looking for ways to belong.
Key Insights
Over 5.3 million Vietnamese live abroad across more than 130 countries and territories (State Committee for Overseas Vietnamese Affairs)
Heritage and ancestry travel continues to grow as diaspora communities seek cultural reconnection (IOM, UN Migration Reports)
70%+ of travelers prioritize authentic local experiences (Expedia Traveler Value Index)
73% of travelers seek experiences representative of local culture (Booking.com Travel Predictions)
Rising loneliness and social isolation are increasing demand for meaningful community and connection (WHO)
Few travel experiences are intentionally designed around identity, belonging, reflection, and cultural reconnection
Sources
International Organization for Migration (IOM), World Migration Report
State Committee for Overseas Vietnamese Affairs (Vietnam Ministry of Foreign Affairs)
Expedia Group Traveler Value Index
Booking.com Travel Predictions Report
World Health Organization (WHO) Social Connection and Loneliness Research
The Solution
Third Culture Vietnam creates experiences designed around connection.
Through heritage journeys, community events, storytelling projects, and cultural experiences, we help people build deeper relationships with Vietnam, with others, and with themselves.
Our model combines:
• Cultural immersion
• Community building
• Guided reflection
• Local storytelling
• Shared experiences
Unlike traditional tourism, our experiences are designed to foster conversations, relationships, and lasting community.
We do not see participants as customers.
We see them as members of a growing global community.
Hosts, not guides.
Community, not transactions.
Connection, not consumption.
Products & Experiences
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14-Day Immersive Experiences Across Vietnam
Small groups (12 guests)
Guided journaling
Community discussions
Local cultural experiences
Reflection and storytelling
Flagship Experience
"Between Past and Present" -
Half-Day Community-Led Experiences
Historian Experience
Foodie Experience
Spiritual Experience
Exploring the city through local perspectives rather than tourist itineraries.
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Designed to create meaningful conversations around:
Identity
Language
Culture
Belonging
Personal growth
Examples:
Language Exchanges (collaboration with Yeshi Taiwanese)
Identity Workshops
Community Gatherings
-
We document stories that often go untold.
Projects include:
Voices of Our Diaspora
People of Vietnam
Documentary Series
Cultural Storytelling Campaigns
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Retreats
Educational Programs
Creator-Led Experiences
Digital Community Platform
Global Diaspora Gatherings
Market Opportunity
Third Culture Vietnam operates at the intersection of four rapidly growing sectors:
Culture
Community
Experiences
Storytelling
Together, these markets represent a significant opportunity driven by changing consumer behavior, global migration patterns, and increasing demand for authentic human connection.
Global Diaspora & Heritage Travel
There are more than 281 million international migrants worldwide, many of whom maintain strong cultural, familial, and emotional ties to their countries of origin (International Organization for Migration).
Within the Vietnamese diaspora alone, there are approximately 5.3 million overseas Vietnamese across more than 130 countries and territories (Vietnam Ministry of Foreign Affairs).
As second and third generation immigrants seek deeper connections to their heritage, ancestry and heritage travel has become one of the fastest-growing segments of global tourism.
People are increasingly traveling not just to see where their families came from, but to better understand who they are.
The Experience Economy
Consumers are prioritizing experiences over possessions.
According to Grand View Research, the global experience economy is projected to exceed $12 trillion USD by 2030, fueled by growing demand for travel, cultural experiences, wellness, education, and personal growth.
Younger generations in particular are spending more on experiences that create memories, foster connection, and align with their values.
Demand for Authentic & Community-Led Travel
Travelers are increasingly seeking experiences that feel local, personal, and meaningful.
Research shows:
70%+ of travelers prioritize authentic local experiences (Expedia Traveler Value Index)
73% seek experiences representative of local culture and communities (Booking.com)
Small-group and experience-led travel segments continue to outperform traditional packaged tourism
This shift creates an opportunity for brands that prioritize people, stories, and community over sightseeing alone.
Vietnam's Continued Growth
Vietnam is one of Asia's fastest-growing tourism destinations.
In 2025, Vietnam welcomed more than 17 million international visitors, with continued growth projected through the remainder of the decade.
The country is also gaining increasing visibility through:
Food and culinary tourism
Cultural tourism
International media exposure
Foreign investment
Diaspora engagement
As Vietnam's global profile grows, demand for deeper cultural experiences is expected to grow alongside it.
The Belonging Economy
Beyond tourism, a new opportunity is emerging.
Across the world, people are searching for community, identity, and meaningful connection.
The World Health Organization has identified loneliness and social isolation as growing public health concerns, particularly among younger generations.
Brands that successfully create belonging are increasingly becoming category leaders.
We believe the future of travel is not simply about destinations.
It is about helping people connect with culture, community, and one another.
Opportunity Positioning
Most travel companies operate within tourism.
Third Culture Vietnam operates at the intersection of:
Culture × Community × Experiences × Storytelling
This positioning allows us to build revenue and impact across multiple sectors, including travel, events, media, education, hospitality, and future digital community initiatives.
Why Now
The world is changing.
People are asking deeper questions about identity, belonging, culture, and connection. At the same time, technology has made information more accessible than ever, yet meaningful human connection often feels harder to find.
Several powerful trends are converging to create a unique opportunity.
Cultural Reconnection
Across diaspora communities around the world, a new generation is seeking to understand where they come from.
People are learning ancestral languages, researching family histories, reconnecting with traditions, and exploring cultures that previous generations may have left behind.
For many, culture is no longer viewed as something inherited passively. It is something actively explored, questioned, and rediscovered.
This movement is creating growing demand for experiences that help people engage with heritage in a meaningful and personal way.
Vietnam's Global Rise
Vietnam is entering a new chapter on the global stage.
The country continues to experience strong growth in tourism, business, technology, food, media, and international investment. At the same time, Vietnamese culture is becoming increasingly visible around the world through restaurants, creators, artists, entrepreneurs, and diaspora communities.
As global interest in Vietnam grows, so does the desire for experiences that go beyond sightseeing and offer a deeper understanding of the people, stories, and traditions that shape the country.
The Shift Toward Authentic Experiences
Consumers are becoming increasingly skeptical of polished advertising and mass-market experiences.
Instead, they are seeking authenticity, local perspectives, and human connection.
People trust recommendations from communities, creators, and real experiences more than traditional marketing.
The strongest brands today do more than sell products.
They create relationships, shared values, and a sense of belonging.
The Search for Community
Across the world, loneliness and social isolation have become growing social challenges.
Despite being more digitally connected than ever, many people report feeling disconnected from their communities, culture, and sense of purpose.
As a result, people are actively seeking spaces where they can gather, share stories, learn from one another, and build meaningful relationships.
Community is no longer a nice-to-have.
It is becoming one of the most valuable experiences people seek.
Why Third Culture Vietnam
We believe these trends are not temporary.
They represent a broader shift toward experiences that are rooted in identity, connection, and belonging.
Third Culture Vietnam sits at the intersection of these movements.
As Vietnam's global influence continues to grow and more people seek meaningful ways to reconnect with culture and community, we believe there is an opportunity to build one of the leading platforms dedicated to cultural connection, storytelling, and belonging.
The future belongs to brands that create community, not just customers.
Traction & Proof
We are building more than a travel company.
We are building a community ecosystem centered around culture, identity, storytelling, and experiences.
Since launching Third Culture Vietnam, our growth has been driven through authentic storytelling, community referrals, and meaningful experiences that continue long after an event or tour ends.
This section can be supported with links, metrics, case studies, and examples from our website, social media platforms, newsletters, events, and partner collaborations.
At A Glance
Community
48,000+ Community Members
A growing global network of Vietnamese and Vietnamese-adjacent individuals exploring culture, identity, belonging, and connection through shared stories and experiences.
2,300+ Newsletter Subscribers
An engaged audience receiving reflections, community updates, cultural insights, event announcements, and opportunities to connect more deeply with Vietnam and the diaspora.
130+ Countries Home to the Vietnamese Diaspora
Our content and community resonate across a diverse global diaspora, reflecting the many ways people experience and express their Vietnamese identity.
Global Audience Across North America, Europe, Australia, and Asia
From first-generation immigrants to second- and third-generation diaspora members, our community spans continents while remaining connected through a shared cultural heritage.
Experiences
Multiple Seasons Heritage Tours Operated
Successfully completed 2 heritage tour seasons, with upcoming tours scheduled for July 2026 and November 2026.
Curated small-group journeys designed to help participants connect with Vietnam beyond tourism through history, culture, local communities, and personal reflection.
12 Guests Average Heritage Tour Group Size
Intentionally intimate experiences that foster meaningful conversations, deeper cultural immersion, and lasting relationships among participants.
Community Events Workshops, Language Exchanges & Gatherings
In-person and virtual experiences that create opportunities for learning, cultural exploration, networking, and community building throughout the year.
Growing Referral & Repeat Participation
Many participants discover us through personal recommendations, while others return for additional experiences, reflecting the strength of our community relationships.
Partnerships
Hospitality Resorts, Hotels & Tourism Partners
Collaborations with hospitality partners who share our commitment to meaningful cultural experiences, responsible tourism, and authentic local engagement.
Community OV Summit, Local Organizations & Cultural Initiatives
Partnerships that strengthen connections across the Vietnamese diaspora while supporting educational, cultural, and community-focused programming.
Creators Diaspora Storytellers & Educators
We work alongside creators, educators, and thought leaders who contribute diverse perspectives and help expand conversations around identity and belonging.
Local Experts Artists, Historians, Cultural Practitioners & Licensed Guides
Our experiences are enriched by trusted local voices who provide historical context, cultural insight, and firsthand knowledge of Vietnam's communities and traditions.
Community Impact
10% Quarterly Profit Commitment
A portion of profits is dedicated to supporting organizations and initiatives that strengthen Vietnamese communities and preserve cultural heritage.
$2,200+ USD Community Contributions to Date
Funds have been directed toward community organizations and grassroots efforts aligned with our mission of cultural connection and collective growth.
3+ Community Organizations Supported
We actively seek opportunities to collaborate with and contribute to organizations creating meaningful impact within Vietnamese communities.
Long-Term Commitment to Responsible Growth
As our platform grows, we remain committed to ensuring that community impact, cultural stewardship, and social responsibility remain central to our work.
Storytelling
2–3 Million Monthly Content Views
Millions of monthly impressions generated through authentic conversations about culture, identity, language, family history, and the evolving Vietnamese experience.
Millions Cumulative Organic Views
Built entirely through community engagement and word-of-mouth sharing, our content reaches audiences seeking meaningful and relatable cultural narratives.
Culture • Identity • Storytelling Core Content Pillars
We create content that explores personal journeys, intergenerational experiences, cultural traditions, language, belonging, and the many perspectives that shape Vietnamese identity today.
100% Organic Community-Led Growth
Our growth has been driven by genuine connection rather than paid acquisition, demonstrating strong audience trust and sustained community engagement.
Investment Opportunity
Third Culture Vietnam has reached an important stage of growth.
Over the past several years, we have built a highly engaged global community centered around culture, identity, storytelling, and experiences. Through organic growth, community trust, and meaningful programming, we have demonstrated demand for a different approach to connecting people with Vietnam.
We are now focused on building the operational foundation required for our next phase of growth.
Capital Raise
Seeking: $25,000 USD
Primary Use of Funds
Tourism Licensing & Compliance
Obtaining a Vietnamese Domestic & International Tourism License, creating the legal and operational infrastructure required to scale experiences responsibly.
Operations & Team Growth
Strengthening internal systems, operational support, guide development, community programming, and long-term sustainability.
Marketing & Audience Growth
Expanding awareness through storytelling, strategic partnerships, content production, and community-led marketing initiatives.
Experience Development
Creating new cultural experiences, workshops, educational programming, and future retreat offerings.
Media & Storytelling
Investing in content production, documentary storytelling, and community-driven media projects that strengthen our ecosystem.
Proposed Structure
$25,000 USD Loan
0% Interest
24-Month Repayment Period
Repayment begins 90 days after tourism license approval
If tourism license approval is not obtained, loan principal is repaid and no equity is issued
Equity Participation
Upon tourism license approval:
5% Equity Participation
Equity aligned with long-term growth of the company
Opportunity to participate in future value creation as the platform expands
Advisory Partnership
We believe the strongest partnerships extend beyond capital.
Investors are invited to participate as strategic advisors through:
Quarterly strategic check-ins
Industry introductions and partnership opportunities
Growth and expansion guidance
Ongoing access to leadership for discussion and feedback
No operational management or day-to-day involvement is required.
Future Opportunities
While our immediate focus remains building the leading community platform connecting Vietnam and its global diaspora, we also see future opportunities to expand into broader travel, hospitality, media, education, and cultural experience markets.
As the ecosystem grows, investors may have opportunities to participate in future initiatives, partnerships, and expansion projects beyond the current scope of the business.